There has been an important update to the story – see below.
After comedian Samantha Bee used a vulgar term to mock Ivanka Trump, her show “Full Frontal with Samantha Bee” has been under siege, and now they are getting hit in the pocketbook.
Two major advertisers have already dumped the show, answering the outcry from critics to companies that they should pull support. One company, however, is refusing to bow to pressure and will continue to advertise on the show.
On Wednesday night’s show, Bee called Ivanka a “feckless c*nt” and demanded that she convince her father to change his immigration policies. The statement was not a spontaneous one, but rather part of a scripted monologue.
Yesterday, both Autotrader and State Farm Insurance pulled their advertising from Bee’s show.
“The comments expressed by Samantha Bee were offensive and unacceptable and do not reflect the views of our company,” read a statement from Autotrader.
“As a result, we have suspended our sponsorship of Full Frontal with Samantha Bee.”
In a statement obtained by The Wrap, State Farm said, “We have asked TBS to suspend our advertising in the program and are reviewing any future placements.”
The fallout comes after Bee slammed Ivanka Trump with the vulgar word in a rant.
“You know, Ivanka, that’s a beautiful photo of you and your child, but let me just say, one mother to another: Do something about your dad’s immigration practices, you feckless c–t!’” Bee said in the segment.
Bee later apologized for the slur.
As the furor grew on Thursday, Bee apologized. “I would like to sincerely apologize to Ivanka Trump and to my viewers for using an expletive on my show to describe her last night. It was inappropriate and inexcusable. I crossed a line, and I deeply regret it,” she tweeted.
I would like to sincerely apologize to Ivanka Trump and to my viewers for using an expletive on my show to describe her last night. It was inappropriate and inexcusable. I crossed a line, and I deeply regret it.
— Samantha Bee (@iamsambee) May 31, 2018
That didn’t stop Autotrader and State Farm, but one company is staying on as an advertiser – Discover Card. They responded to calls to pull ads with a generic statement saying they shouldn’t be held responsible for what is said on the shows they advertise with.
In response to a tweet, the company said “Thank you for reaching out! As a national brand, our ads run on national broadcast, cable, digital, social, outdoor media, and just about everywhere in-between. Our media buys consistently change and reflect the diverse content and audiences we serve. Editorial direction and content are created by the individual program.”
Thank you for reaching out! As a national brand, our ads run on national broadcast, cable, digital, social, outdoor media, and just about everywhere in-between. Our media buys consistently change and reflect the diverse content and audiences we serve. Editorial direction… 1/2
— Discover (@Discover) May 31, 2018
…and content are created by the individual program. *Malina 2/2
— Discover (@Discover) May 31, 2018
Thousands appear to be tweeting at Discover in an effort to get them to pull their support. The pressure appears to be working, despite their statement. In a new tweet, the company added the note “We are evaluating our advertising options.”
Hi Nancy! The content within shows is created by each individual program and is not reviewed or approved by Discover. We are evaluating our advertising options. *Jess
— Discover (@Discover) June 1, 2018
Even President Trump has weighed in.
Why aren’t they firing no talent Samantha Bee for the horrible language used on her low ratings show? A total double standard but that’s O.K., we are Winning, and will be doing so for a long time to come!
— Donald J. Trump (@realDonaldTrump) June 1, 2018
In case you missed the video clip of Bee’s comments, here it is. Note that even CNN is calling Bee’s comments over the line.
UPDATE: After much pressure, Discover has clarified their stand on Samantha Bee. They now claim they were never advertisers on the show, and were only TBS advertisers. They claim they have no plans to advertise on her show.
To help clarify, Discover is not a sponsor of the show Full Frontal with Samantha Bee. We have no plans to air any ads on the program. *Kristin
— Discover (@Discover) June 2, 2018