One of the world’s largest corporations is threatening to pull their advertising from both Facebook and Google unless they do more to remove conservative news from their platforms.
The company, Unilever, makes hundreds of products that are sold worldwide, and it estimates over two billion people buy their products each day. A list of all of their American products is included below.
Unilever did not specifically name conservative news as their target, but instead used the buzzwords “fake news” and “extremism” as the types of news they want to see removed.
As we have seen, efforts to curb this type of news media exclusively targets conservative media outlets. Rather than focus on actual “extremist” news with sexist and racial overtones, mainstream conservative news outlets are targeted under this movement, including Fox News, Breitbart, and The Gateway Pundit. Silence Is Consent has also been targeted by left-wing organizations like Snopes and Media Matters, which has affected our reach to our readers on social media.
Unilever’s marketing boss will deliver the ultimatum in a speech today. A copy of the speech has been leaked to the media.
Unilever is threatening to pull its advertising from digital platforms that it says have become a “swamp” of fake news, racism, sexism and extremism.
The forceful warning to digital platforms such as Google (GOOGL) and Facebook (FB) will be delivered at an advertising conference in California later on Monday.
“We cannot continue to prop up a digital supply chain … which at times is little better than a swamp in terms of its transparency,” Unilever marketing boss Keith Weed will say, according to a copy of his speech obtained by CNN.
Unilever (UL), which owns brands including Dove, Lipton, and Ben & Jerry’s, is one of the world’s top advertisers. It has an annual marketing budget of roughly €8 billion ($9.8 billion), and 25% of its ads are digital.
Weed will say that a proliferation of objectionable content on social media — and a lack of protections for children — is eroding social trust, harming users and undermining democracies.
“This is not something that can brushed aside or ignored,” he will say in the speech.
Unilever would no longer advertise on platforms that create divisions in society or fail to protect young people.
Facebook and Google have dominated the online ad market for years, thanks to their massive reach and vast amounts of data. The companies are estimated to have gobbled up more than 60% of digital ad spending in 2017.
Facebook, meanwhile, has faced a groundswell of criticism for enabling fake news, filter bubbles, foreign election meddling and social media addiction.
The company, which sources 85% of its revenue from corporate posts and videos, announced in January that it would prioritize posts from friends and family over news stories and content from businesses.
Facebook said in a statement that it supports Unilever’s commitments and is “working closely with them.” Google did not respond to a request for comment.
“2018 is either the year of techlash, where the world turns on the tech giants — and we have seen some of this already — or the year of trust,” Weed will say. “The year where we collectively rebuild trust back in our systems and our society.”
Here are the food and beverage brands sold by Unilever.
Alsa – desserts and syrups
Amora – French mayonnaise and dressings
Becel – also known as Flora/Promise; health-aware: margarine, spreads, cooking oil, milk, fermented milk
Ben & Jerry’s – ice cream
Best Foods – mayonnaise, sandwich spreads, peanut butter and salad dressings
Blue Band – family-aware: margarine, bread, cream alternatives
Bovril – beef extract
Breyers – ice cream
Brooke Bond – tea
Brummel & Brown – margarine
Calvé – sauces, ketchup, mustard, mayonnaise, peanut butter
Colman’s – mustard, condiments, packet sauces, OK Fruity Sauce
Continental – side dishes
Country Crock – margarine
Flora – margarine, light butter, jams
Fruco – ketchup, mayonnaise and condiments
Good Luck – margarine
Heartbrand – ice cream (umbrella logo)
Hellmann’s – mayonnaise
I Can’t Believe It’s Not Butter – margarine spread
Imperial Margarine – margarine
Jif – lemon and lime juice
Klondike – ice cream sandwiches
Lao Cai – seasoning
Lipton – tea
Lipton Ice Tea – ready-to-drink tea (partnership with PepsiCo)
Maille – French mustard
Maizena – cornstarch
Marmite – yeast extract spread (except in Australia and New Zealand, called Our Mate)
Mrs. Filbert’s – margarine (United States)
PG Tips – tea (UK / USA / Canada)
Phase – cooking oil
Planta – margarine
Popsicle – frozen treats
Pot Noodle – cup noodle
Pukka – herbal tea
Promise – Becel/Flora
Rama – margarine
Scottish Blend – tea
Sealtest – milk products
Talenti – gelato
Unox – soups, smoked sausages
Vaqueiro – cooking margarine, cooking oil
Weis – frozen fruit desserts, ice cream
These are the household products sold by Unilever.
All – laundry detergent
Aviance – cosmetics
Axe – deodorant, shower gel, bodyspray (Lynx in the UK, Ireland and Australia)
Badedas – shower gels
Biotex – laundry detergent
Brylcreem – hair-styling products for men
Caress – soap
Cif – cleaning products
Clinic – dandruff shampoo
Close-Up – toothpaste
Degree – deodorant (United States and Canada)
Dollar Shave Club – razors and other personal grooming products direct to consumer by mail (United States)
Dove – skin care, hair care, and deodorant
FDS – skin care range
Impulse – deodorant and body spray
Ioma – premium skin care range
Lakmé – cosmetics
Lever 2000 – soap
Lifebuoy – soap
Living Proof: Prestige Hair Care Brand
Lynx – men’s deodorant
Matey – children’s bubble bath
Mentadent – toothpaste
Neutral – laundry detergent
Noxzema – skin care range
Organics – shampoo and conditioner
Pears Transparent Soap
Pepsodent – dental
Prodent – toothpaste
Q-Tips – cotton swabs
Radox – shower gels and bubble bath
Robijn – softener
Seventh Generation – home and personal care products
Signal – toothpaste
Simple – skin and body care range
Skip – laundry detergent
SR – toothpaste
St Ives – hand and body care
Sun – dishwasher detergent
Surf – laundry detergent
Thermasilk – shampoo and conditioner
Tholl – skin care
TIGI – shampoo and conditioner for hair salons
Timotei – shampoo and conditioner
Toni & Guy – hair care range
TRESemmé – hair care range
Ultrex – dandruff shampoo (Greece)
Vaseline – body lotion, shower gel, deodorant
Vibrance – shampoo and conditioner
White Beauty – skin lightening cream
Williams – men’s care
VO5 – hair care/styling
zendium – toothpaste
Zhonghua – toothpaste