The American Family Association has gathered over 1.5 million pledges to boycott Target from conservatives fed up with the company’s transgender bathroom policy. In an email from AFA President Tim Wildmon, the latest round of over 500,000 pledges will be hand delivered to Target executives today. They join another million Target boycott pledges AFA delivered to the company last year.
The pledge, which can be signed here, asks Target to reconsider their bathroom policy and enact measures to protect women and girls using their restrooms. In 2016, Target announced they would allow shoppers to use the restroom which they feel matches their gender identity. AFA announced the boycott in April of that year. Since then, despite Target’s claims to the contrary, the company has suffered significant financial losses as shoppers stay away.
AFA reports on their website the following facts on the effects of the Target boycott.
The Target boycott, launched in April 2016, is causing a significant drop in foot traffic to the store. Effects of the boycott are clear in Target’s financial report released February 28. The report indicated a dramatic drop in Target’s sales and earnings during October, November, and December. This bad news for Target resulted in the company’s stock value dropping 13 percent on the day of the report.
Here is the announcement Wildmon sent out today.
First, let me thank you for supporting the #BoycottTarget campaign and giving me the opportunity to return to Target and meet again with Target executives.
Today, I will personally deliver another 500,000 #BoycottTarget pledge signatures to Target headquarters in Minneapolis and briefly meet with Target executives about the retailer’s dangerous and misguided restroom and fitting room policy that puts women and children at risk.
Last spring, AFA delivered the first one million signatures to Target leaders, who politely but passively listened to AFA’s concerns over the policy. The 12 months since the policy announcement—and since #BoycottTarget began—have seen falling revenues and plummeting stock prices for the corporation.
After AFA’s delivery of the first million signatures last year, Target stated it would add single-stall restrooms in stores not already equipped with them, but has otherwise not altered the policy. I am just as resolved today as I was a year ago…Target’s policy must change.
As I meet with Target today, would you pray that our efforts will bear fruit? Specifically, please pray that Target’s CEO Brian Cornell will have a change of heart and realize his company’s policy puts women and children at risk.
AFA is urging those who want to join the 1.5 million who have already signed the #BoycottTarget pledge to take action in several ways:
*Share this tweet on Twitter:
Hey @Target, men don’t belong in women’s restrooms and changing areas. #BoycottTarget http://bit.ly/2q3wUnJ
Call your local manager and politely remind them that you are still boycotting Target. Find local Target store numbers here.