ARE THEY SERIOUS? Ice Cream Maker Pressured to Change Name of ‘Racist’ Flavor


racist ice cream

Texas ice cream maker Blue Bell is being pressured to change the name of one of its flavors, after some accuse it of not being “racially inclusive.”

The controversy started after a bi-racial family wrote an open letter to the company about the name of one of its flavors. The ice cream flavor is a mix of half vanilla and half chocolate, and the name of the flavor is “The Great Divide.”

The company promotes the name as indicative of the great debate over which flavor is better, vanilla or chocolate. Some, however, see it as a race issue, with the two flavors as stand-ins for whites and blacks.

The Schmidley family of Louisiana sparked that debate after their 10-year-old son saw the name on the carton and joked that it was the “Civil War flavor.”

The mother, Traci Schmidley, posted a letter on Facebook she sent to Blue Bell asking them to change the name to something more positive, like “Better Together.”

It should be noted that, despite the request, they do not think the flavor name is racist, but they only think a more positive name would be better.

But like most good things, when social justice warriors on social media got wind of it, they ruined it. They made it into a full-blown race issue, as if this flavor was a microcosm of the racial divide, and changing the name would be a victory for race relations.

And so the debate has become an either/or controversy, and if you don’t support the change, you are racist.

Here is the essay Traci Schmidley posted online about the controversy, explaining that it was meant to be a positive request, not a negative one.

“My name is Traci Schmidley. I am mother to six children, and foster mother to more. Two of my six children were adopted from foster care. My husband and I are both teachers and together we teach our children, along with several of their friends, out of our home. We are passionate about our faith, education, and adoption. We live in rural Louisiana and the kids raise chickens, ducks, and guineas. We have a huge dining room table that is almost always full of people, which is just the way we think it should be.

A few days ago, we surprised the kids with some ice cream to celebrate the end of a week of hard work. We always buy Blue Bell, and this time we chose the flavor The Great Divide, which has chocolate on one half and vanilla on the other half. My oldest son is 10-years-old. He is talented academically and adores all subjects, but math and history are his favorites. He jokingly commented that the Great Divide flavor should be called the Civil War flavor. The line down the middle of the carton reminded him of the Mason Dixon line, and the name reminded him of a time in history when our nation appeared to be irrevocably divided. He looked at our table and saw a mixture of both black and white people, not divided on one side or another like in the ice cream but gathered around the table together.

We had a lot of great discussion about how despite the division at that time in our country’s history, how our very table, located in the Deep South, was reflective of how far we have come as a people. I challenged the kids to come up with a different name that could capture the intent of Blue Bell ice cream but would reflect the remarkable progress our country has made. Two of my sons, and one of their friends got to work and within twenty minutes they had come up with a brilliant alternative name: better together. One of the boys explained it well. ‘Well, really mom, for families that enjoy different favorite flavors, the flavors really are better together in one carton, because everyone can be happy.’ He also explained how the new name reflects both our family and our country; that we really are all better and stronger when we are together, not when we are in separate ‘containers.’

As a mother and as a teacher I was struck by his simple logical, and beautiful soul. I had the kids write a letter to Blue Bell ice cream with their suggestion, and their friend, Jayden, suggested I put it on Facebook so his mother could see.

I hoped the post would get to Blue Bell and the kids could learn more lessons about social media, and the power of their voices, but I never anticipated the reaction from the post. People are sending us gorgeous photos of their diverse families and communities from all over the world with #bettertogether.

Despite reports to the contrary, nobody claimed the original name was racist. We weren’t whining or complaining or ‘demanding change.’ The children are 8, 10, and 11-years old. They are precious people, with beautiful hearts, who just didn’t think the name ‘great divide’ was the best name for something as wonderfully unifying as Blue Bell ice cream. So, they humbly, respectfully, and politely presented another idea, an idea that I feel shows us where our nation is heading. As a teacher and mother, I am really proud of these young people and I believe in #bettertogether and I’m so grateful my children and students do as well.

The sign on the wall reads: When you have more than you need build a longer table, not a higher fence. We hope this article inspires you to embrace the unique diversity within your family and community and promote the idea and truth that we are all truly #bettertogether.”

Here is her original Facebook post asking for the change.

To The Makers of Blue Bell Ice Cream:My name is Traci Schmidley. Two of my sons and one of their friends wanted to…

Posted by Traci Schmidley on Tuesday, June 12, 2018

KDFW, the CBS affiliate in Dallas, reported on the controversy.

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