It appears Nordstrom is bowing to the demands of liberals who have mounted a vindictive campaign against Ivanka Trump.
MSN reports the move comes after weeks of intense pressure from a feminist group out to punish the Trumps. The Ivanka Trump Nordstrom move is being portrayed as a business decision by the company. However, it is obvious the move was made to appease liberals who have been intimidating the company for some time.
The change followed a weeks-long boycott campaign, organized by an anti-Trump activist group called “Grab Your Wallet.” The group demanded the department-store giant cease doing business with the president or his family.
“Each year we cut about 10% [of brands] and refresh our assortment with about the same amount,” the statement said. “In this case, based on the brand’s performance we’ve decided not to buy it for this season.”
Shannon Coulter, who helps run Grab Your Wallet, said that number is down sharply from early December, when Nordstrom had 71 Ivanka Trump items for sale.
She celebrated Nordstrom’s decision as a milestone for the campaign, which began in October after The Washington Post obtained a video from 2005 that showed Donald Trump bragging about groping women during a taping of “Access Hollywood.” In that video, Trump boasted that he could “grab them by the p—y,” using a vulgar term for a woman’s genitals.
NORDSTROM TARGETED FOR IVANKA ASSOCIATION
Four days after The Post’s story, on Oct. 11, Coulter posted a message on Twitter criticizing Nordstrom for doing business with Ivanka Trump. She said the retailer should dissociate itself from her because she had continued to campaign for her father in the aftermath of the tape’s release.
Weeks later, Nordstrom had remained a focus of the boycott group’s effort. On Thursday, in fact, her group had asked its followers to call the retail giant’s headquarters in large numbers.
“The cause and effect here is very clear,” Coulter wrote in an email message Thursday evening after Nordstrom announced its decision. “Over 230,000 Tweets and who knows how many millions of dollars’ worth of missed purchases later, they finally heard us.”
The “Grab Your Wallet” campaign has now targeted more than 60 companies — a group that includes Trump’s golf courses and hotels, those that sell Trump-branded goods, and other businesses whose leaders endorsed Trump or donated to his campaign.
“The people who voted against Donald Trump may have lost at the ballot box, but they can win at the cash register,” Coulter said. The group has removed five companies from the list after they stopped selling Ivanka Trump’s merchandise.
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