Colin Kaepernick ruins everything.
The National Anthem-protesting quarterback has began a movement that has damaged the chicken wing industry, reportedly because the athlete protests are causing fans to watch less football. As a result, chicken wing sales are in freefall.
That may mean more chickens get to keep their limbs, but chicken farms are now the ones taking a knee.
America has never had a problem with consuming food in large quantities, so the decline in chicken wing sales has the industry up in arms. And they know just who to blame.
The decline in football food enthusiasm isn’t limited to chicken wings. Papa John’s has reported lower pizza sales during football games, which it attributes to the negative publicity over protests.
Sanderson Farms, one of the largest producers of chicken in the U.S., said its slumping sales were due to the football players’ demonstrations.
The company said their spot prices decreased in the last three months and were 14 percent lower than the same period in 2016, Bloomberg reported.
Joe F. Sanderson Jr., the CEO of Sanderson Farms, said retailers’ demand for the deep-fried delight was noticeably lower.
“The only thing puzzling me right now is wings,” Sanderson told Bloomberg.
“We’ve been talking to our wing customers and they’re the ones that are telling us that they’re seeing less traffic in their stores. They attribute that to the NFL.”
The company’s shares dropped 13 percent to $145.85 Thursday, its worst since 2004. Pilgrim’s Pride Corp and Tyson Foods, the poultry producer’s competitors, shares fell as well.
The NFL has struggled with ratings all season. Last week’s Sunday Night Football game lost 35 percent of its audience compared to the week before, The New York Post reported.
Critics have said NFL kneeling protests are the cause of poor ratings.