An NBA team is partnering up to promote the Black Lives Matter movement, after the group held the team hostage by protesting outside of several recent games, preventing fans from entering.
In an example of social justice ransoming, the Sacramento Kings of the NBA announced they will partner with the Sacramento branch of Black Lives Matter, as well as local civic groups and activists, to promote and advocate for the African-American community in the area.
The agreement also includes the Build. Black. Coalition which is a group made up of Sacramento’s activists, non-profits, legal support teams, youth advocates and faith leaders.
Protesters have linked arms outside of the Golden 1 Arena before two recent Kings home games, preventing a majority of fans from entering the stadium.
The partnership will also benefit an organization formed after the recent shooting of an unarmed black man by police. Stephon Clark was shot numerous times in the back after his cell phone was mistaken for a gun.
Authorities expect charges will be filed against the officers, regardless of the circumstances.
The Build. Black. Coalition was founded after the shooting of an unarmed black man. Stephon Clark, 22, was shot and killed by police in his grandmother’s backyard. Police fired 20 shots at Clark believing that his cell phone was actually a weapon.
One of the objectives of the partnership is to support the Clark’s children. They will create an educational fund for the children’s future educational expenses.
According to Kings website, the Build. Black. Coalition was created “on four foundational pillars, the Build. Black. Coalition is working in key areas: 1) Uplifting Black Youth Voices 2) Health Equity and Access 3) Justice and Policing in Black Communities and 4) Investment in Black Neighborhoods and Businesses.”
After the first game where there were protests, Kings owner Vivek Ranadive spoke to the crowd sharing his support for the movement. Also, earlier this week, players wore black shirts that said “Accountability. We Are One” on the front and “#StephonClark” on the back.