There’s been a silent war raging in this country between conservatives and liberals, which is why far left companies have repeatedly attempted to financially suffocate Trump supporters. It should come as no surprise then, that Keurig recently pulled their ads from airing on Hannity…big mistake.
The popular late night show host is one of the most watched in the country, and he’s a beacon of conservatism in the sea of liberalism that drowns out common sense in the mainstream media. So when Keurig decided to pull their ads away from Hannity, essentially declaring their hatred of Trump, things got ugly.
The hashtag #BoycottKeurig immediately began spreading like wildfire on Twitter as millions of conservatives decided to boycott the anti-Trump company. Videos of users smashing their Keurig coffee makers to bits even started to go viral, after one user said he “pulled an Office Space” with his Keurig.
— Angelo John Gage (@AngeloJohnGage) November 12, 2017
— thebradfordfile™ (@thebradfordfile) November 13, 2017
Liberals are offended by this video of a Keurig being thrown off of a building.
— Collin Rugg (@CollinRugg) November 12, 2017
— Reverend Bob Levy (@TheRevBobLevy) November 12, 2017
Now, after realizing the gravity of his mistake, the CEO of Keurig, Bob Gamgort, has sent a letter to fellow Keurig employees denouncing the decision to pull the ads over Hannity’s late night TV show. He issued a public statement, which has been obtained by the Washington Post.
In it, Gamgort blames his employees acting “outside of company protocols,” and says that the situation is “unacceptable.” Despite this, many conservatives don’t buy what he’s saying—it seems highly unlikely that a massive corporation could simply withdraw ads from a major prime time TV show without consulting the exec board.
Dear Keurig Team Members,
You are likely aware that Keurig became the focus of some media attention over the weekend related to a tweet issued from our official Twitter account on Friday. The tweet announced the withdrawal of advertising from “Hannity” in response to comments made on his program last week that were viewed as controversial by many of our consumers. This is to provide you with full transparency on the situation, our lessons learned and our path forward.
Like most consumer-oriented companies, Keurig’s media purchases are driven by delivery of ratings for our target consumer audience. We also have a defined set of programming guidelines to ensure we deliver our advertising in the right programming environment and protect our brand from objectionable content.
The fact is, our consumer demographics match well with live news programming, which is why we advertise on nearly all cable news channels, ranging from MSNBC to Fox to CNN, all of which will continue. However, given the dynamic nature of news, we always need to evaluate that programming environment on a real-time basis.
The catalyst for the current situation was commentary made by Sean Hannity on his TV and radio programs last week, which sparked a significant number of consumer complaints directed to us as advertisers on his TV program. Hannity himself later apologized for his comments in his own tweet: “As I said on TV tonight, I apologize when I misspoke and was not totally clear earlier today.”
In most situations such as this one, we would “pause” our advertising on that particular program and reevaluate our go-forward strategy at a later date. That represents a prudent “business as usual” decision for us, as the protection of our brand is our foremost concern. However, the decision to publicly communicate our programming decision via our Twitter account was highly unusual. This gave the appearance of “taking sides” in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent.
I want you to know the decision to communicate our short-term media actions on Twitter was done outside of company protocols. Clearly, this is an unacceptable situation that requires an overhaul of our issues response and external communications policies and the introduction of safeguards to ensure this never happens again. Our company and brand reputations are too valuable to be put at risk in this manner.
The nature of social media and the internet news environment is that stories like this explode, and generally do not disappear quickly. Given the circumstances, we wanted to reach out and communicate with you directly so you understood our position and the protocols we have in place.
I apologize for any negativity that you have experienced as a result of this situation and assure you that we will learn and improve going forward. As we all know, the external environment is changing rapidly. We need to dial-up our speed and responsiveness to stay ahead of these developments and we will.
CHIEF EXECUTIVE OFFICER
Hannity also weighs in on the situation:
The CEO of coffee-maker giant Keurig apologized to his employees and conservative Americans throughout the country over his company’s decision to “pause” future advertisements on Sean Hannity’s Fox News program, saying the “unfortunate” move was “outside company protocol.”
According to Business Insider, CEO Bob Gamgort sent a letter to fellow Keurig employees denouncing the decision to pull the ads over Hannity’s widely-praised interview with GOP Senate hopeful Roy Moore, adding it was an “unacceptable situation.”
The memo, obtained by the Washington Post, said the company was introducing new “safeguards” to make sure this type of controversy won’t occur in the future.
“This gave the appearance of ‘taking sides’ in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent,” Gamgort wrote.
“Clearly, this is an unacceptable situation that requires an overhaul of our issues response and external communications policies and the introduction of safeguards to ensure this never happen again,” he added. “The nature of social media and the internet news environment is that stories like this explode, and generally do not disappear quickly.”
Keurig announced over the weekend they would suspend future advertising on Hannity’s Fox News program after left-wing hate group Media Matters launched an online campaign targeting the sponsor.
The move prompted a stern backlash from conservatives, with many calling for a total boycott of the coffee-maker and some posting videos of themselves destroying their Keurig machines in protest.
Finally, liberals are beginning to realize the power of conservatives in this country—we are the silent majority, and we hold the purchasing power. Liberals have tried to bully Christian and conservative businesses such as the bakery and Hobby Lobby into submission, and now, we’re beating them at their own game.
We didn’t ask for economic warfare, but the left is determined to destroy our wallets. So, naturally we have to do the same to them…and the funny thing is that while they’re all broke, living off of welfare, we’re the top income earners in this country—so when we boycott something, we actually make a statement.